Twitter has announced that it will now enable keyword targeting within timelines. The feature enables advertisers to target users based on keywords in their recent Tweets or those with which they have engaged.   Given that 40 per cent of tweets during …

New research reveals social media interaction can boost viewers’ engagement levels by 9%. The study, funded by Australian broadcaster Seven Network and media agency MEC revealed: Interacting with social media while watching TV drives a 9% increase in program engagement Average …

According to a new study by The NPD Group entitled “Digital Video Outlook Second Screens Report” says nearly all (88 percent) U.S. households own at least one device that may be used as a second screen, with 87 percent of …

Vizrt Ltd. and Zeebox are partnering to enable broadcasters and program makers to pull votes, poll, audience metrics and other audience participation results from zeebox users directly into the broadcast stream of participating shows, in real time. Vizrt’s Social TV solution, an …

Canadian TV companion application to trigger synchronized ads in real time with television broadcasts Civolution, a leading provider of technology and solutions for identifying, managing and monetizing content, today announces its integration by Tubetime, the entertainment technology company that brings …