Wednesday 22 May 2013
Thoughts on Social TV and the Second Screen
Market map of the second screen ecosystem produced by FirstPartner for the ‘Who is the Second Screen Now’ session at IBC 2012.
(C) Richard Warren @ FirstPartner.net
Twitter has announced that it will now enable keyword targeting within timelines. The feature enables advertisers to target users based
New research reveals social media interaction can boost viewers' engagement levels by 9%.
The study, funded by Australian broadcaster Seven Network
According to a new study by The NPD Group entitled "Digital Video Outlook Second Screens Report" says nearly all (88
We have now posted an interactive version at http://www.firstpartner.net/research-releases/previews/ that you can step through and zoom in on.
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© 2012 The Second Scream
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