By Zachary Weiner, Director of Global Marketing, never.no
Part 1: Driving revenue via Social Share
If there is any question that seems to be playing on repeat these days, it’s “how do we monetize Social TV?” It is pondered and asked regardless of platforms and mediums, whether we are talking about companion apps, traditional 2nd screens or connected TV. The bottom line is that when we talk about digital socialization around television, there is a gap of information as to how we can commercialize emerging TV formats.
I personally hear many individuals extolling the benefits of deeper engagement, audience loyalty, brand building and community building in answer to this question. However, after these are mentioned, there is often a glazed over look that accompanies the faces of those in the TV and advertising industries. The above benefits are by no means trivial. They are crucial in every way, shape and form to our industry’s future and I will certainly do them some justice moving forward, by diving in deep and discussing their own complexities….but not just yet.
This article is going to be a multi-part series, and will serve as a primer to a more (spoiler alert) comprehensive white-paper that never.no will be releasing on the subject of emerging television monetization. In the next part, I will go over my favorite subject- advertising integrations and what sorts of new or modified revenue streams we can dream up when dissecting the social TV space and connected viewers. For now however, I wanted to start incredibly slow and with a topic very few seem to ever bring up. What I like to call monetization via Social share. [Read more...]