New research from Thinkbox investigates the relationship between multi-screening, attention and engagement providing an in-depth look at the interplay between internet-connected devices and TV viewing in UK households
The study ’Screen Life: the View from the Sofa’ argues that multi-screening is a more appropriate term as audiences typically make use of more than one second screen device whilst watching television. The findings suggest:
- 39% of online adults chat about TV programmes on social networking sites (rising to 61% amongst people who regularly multi-screen).
- Unscripted content such as talents shows, reality TV and sports programming provides the most popular topic for Social TV interactions
- Around half of all adults believe chatting or commenting online about a show increases their enjoyment
- The work, which has been nominated for a number of awards, reveals some interesting findings.
- 25% of adults have been prompted to watched a programme by comments online