New research from Thinkbox investigates the relationship between multi-screening, attention and engagement providing an in-depth look at the interplay between internet-connected devices and TV viewing in UK households
The study ’Screen Life: the View from the Sofa’ argues that multi-screening is a more appropriate term as audiences typically make use of more than one second screen device whilst watching television. The findings suggest:
- 39% of online adults chat about TV programmes on social networking sites (rising to 61% amongst people who regularly multi-screen).
- Unscripted content such as talents shows, reality TV and sports programming provides the most popular topic for Social TV interactions
- Around half of all adults believe chatting or commenting online about a show increases their enjoyment
- The work, which has been nominated for a number of awards, reveals some interesting findings.
- 25% of adults have been prompted to watched a programme by comments online
Thinkbox helps advertisers get the best out of today’s TV as the marketing body for commercial TV in the UK.
The full findings of the study are illustrated in the presentation charts below:
